Snoop Dogg revealed as co-founder of Web3-powered livestream platform

American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered reside streaming app referred to as “Shiller” — including to one more Web3 partnership for the well-known hip-hop artist. 

The app is described as a “reside broadcast platform” that goals to mix Web3 know-how with real-time live-streaming content material. The rap star has been named as a co-founder of the app together with know-how entrepreneur Sam Jones.

Prepare for the Web3 reside stream revolution!

Say goodbye to the middlemen and hey to true creator empowerment with Shiller!

Apply now https://t.co/w43RvAGN3t pic.twitter.com/YV9H2Wa5LF

— Shiller (@shiller) February 11, 2023

It follows a wave of Web3 partnerships by Snoop Dogg within the final 12 months.

In April final 12 months, Snoop Dogg partnered with Sandbox metaverse to launch an NFT collection referred to as “Snoop Avatars” and launched a hip-hop single titled “A Arduous Working Man,” which was later accompanied by a 50,000-piece NFT drop.

The rap star additionally partnered with Yuga Labs — the crew behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to perform on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.

Snoop Dogg additionally just lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer,” according to a March 1 assertion from Roobet.

As for Shiller, blockchain will function closely within the platform, permitting content material creators to “token-gate” their streams and promote nonfungible tokens or different merchandise from e-commerce web sites.

These content material creators could be paid out in cryptocurrencies resembling Ether (ETH) or NFTs, which could be cashed out as fiat.

It was slated for a January launch however has been delayed till April, in line with Shiller’s newest update on March 2.

Creator economic system motion

The launch of Shiller seems to be a part of a broader creator economy movement the place Web3 will seemingly play a task.

Whereas “Web1” enabled customers to jot down HTML and browse content material, “Web2” enabled user-to-user interactions — which was dropped at the plenty by a couple of social media monopolies, resembling Fb, Google and YouTube.

The “Web3” motion goals to eradicate these intermediaries by providing creators with complete ownership over their content and the monetization that flows from it.

Associated: Music NFTs are helping independent creators monetize and build a fanbase

Decentralized messaging platforms are starting to emerge too, with one named “Damus” making an attempt to turn into a “Twitter killer.”

Backed by Jack Dorsey, Damus went reside on the Apple App Retailer on Feb. 1. It’s constructed on a decentralized community that permits encrypted end-to-end non-public messaging, referred to as “Nostr.”

The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.