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Bitcoin price not more important than financial independence: Trezor CEO

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Amid Bitcoin (BTC) seeing a big worth improve thus far in 2023, one trade govt pressured that some options of Bitcoin are way more essential than its worth.

Matěj Žák, the newly appointed CEO of crypto {hardware} agency Trezor, believes that Bitcoin-enabled monetary independence is the highest good thing about the cryptocurrency and is extra essential than its market worth.

“The 12 months 2023 shall be marked by a consolidation of the market and for us,” Žák stated in an interview with Cointelegraph, including that now Trezor has a superb alternative to enhance its merchandise to arrange for the upcoming bull market.

Bitcoin’s ease of use is among the main instructions Trezor will proceed to deal with this 12 months, as BTC and crypto are nonetheless typically seen as sophisticated technical ideas, famous the CEO. “It’s our mission to make self-custody much more accessible for odd customers,” he added.

Opposite to widespread perception, Bitcoin shouldn’t be a sophisticated instrument however reasonably a “easy expertise with large potential,” in accordance with Žák. That’s as a result of Bitcoin has unlocked distinctive options that would allow competitors with inflexible conventional monetary programs, Trezor’s CEO stated, including:

“Whenever you perceive it in its broadest context, enabling monetary self-sovereignty, for instance, the value of Bitcoin turns into a secondary consideration. Philosophically that is the place I’m at.”

The information comes amid Bitcoin seeing strong beneficial properties over the previous two weeks, returning to ranges previous the collapse of the FTX exchange in early November 2022. Because the starting of 2023, Bitcoin has surged 14%, briefly hitting $19,000 on Jan. 13. On the time of writing, Bitcoin is buying and selling at $18,900, up 3.6% over the previous 24 hours, in accordance with knowledge from CoinGecko.

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Trezor is one in every of few corporations that benefited from the FTX collapse and the related disaster of centralized crypto exchanges, reporting a 300% surge in sales by mid-November 2022. In January, the agency appointed Žák as the brand new CEO, taking up Trezor co-founder Marek Palatinus. The previous CEO will stay on the firm as an adviser to assist information the strategic and technical route of the agency.