Monday, February 26, 2024

Twitter bids adieu to Bluebird as Elon Musk rebrands platform to X

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The favored social media platform Twitter formally rebranded to X after months of teasing by CEO Elon Musk. The rebranding noticed the favored social media app ditch its recognisable chicken emblem after 20 years and changed it with “ X” after 20 years. The rebranding additionally noticed the social media app change its color scheme from blue to black.

As a part of the rebranding, Twitter’s URL has additionally been modified to “x.com.” a website identify linked to Musk’s 1999-founded monetary companies startup that bought to PayPal is now redirecting to Twitter.

X.com was an early on-line financial institution and the corporate was initially funded by Elon Musk and Greg Kouri, who went on to fund Musk’s later ventures: Tesla and SpaceX.

Musk’s affiliation with the model identify ‘X’ started as early as 1999 when he first established the corporate. Nevertheless, it wasn’t in a position to remodel right into a stand-alone firm and later turned part of Paypal. Musk used the letter X in his house agency, SpaceX, in addition to that includes as a part of a number of of Tesla’s automobile mannequin names.  The rebranding of Twitter means the character is lastly reworking right into a stand-alone model after three a long time.

Musk established X Corp in March earlier this yr because the dad or mum firm of Twitter, making approach for Twitter’s rebranding. The rebranding comes as a part of Musk’s imaginative and prescient to create a “tremendous app” with a number of functionalities together with monetary companies inside the social media platform. In April, Twitter launched a brand new characteristic that allowed customers of the app to access the crypto market and other financial market services from inside the app.

Musk’s tenure as the head of Twitter had been controversial from the beginning. Nevertheless, his plans to remodel Twitter right into a monetary platform started lengthy earlier than the takeover.

In a current interview, Musk reiterated that the principle motive behind rebranding to X was to create an “all the pieces app,” an idea fairly standard in China. Chinese language social media purposes reminiscent of WeChat, aren’t simply used for textual content and video calls, but in addition have provisions to pay payments, e-book cabs, e-book eating places and different monetary actions with out leaving the app.

Musk mentioned if executed accurately X may change into a well-liked platform for finance: banking, funds, and knowledge, and over time it might have the potential to change into “half of the worldwide monetary system.”

The rebranding of Twitter, nonetheless, didn’t elicit a lot help from many customers of the appliance who imagine ditching the two-decade-long legacy for a new concept is not a good idea.