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NFT space bridges passions for tennis legend Maria Sharapova

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Tennis legend Maria Sharapova appeared on the Binance Blockchain Week Paris 2022 to share her curiosity in nonfungible tokens (NFTs).

Throughout an unique interview with Cointelegraph, Sharapova talked about that “she is exposing herself to this new world of crypto and Web3,” noting that the sector will assist her higher interact along with her followers. Sharapova was additionally one of many strategic traders behind MoonPay’s Series A financing round, but she talked about that she goals to bridge her private experiences to the digital world shifting ahead.

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Maria Sharapova (proper) with Cointelegraph senior reporter Rachel Wolfson (left) at Binance Blockchain Week Paris 2022. Supply: Rachel Wolfson

Cointelegraph: What are you doing right here right now at Binance Blockchain Week Paris?

Maria Sharapova: I’m crypto curious and want to determine the right way to bridge the unimaginable bodily experiences that I have been capable of have with my followers over so a few years. I’m now discovering methods to incorporate experiences within the digital world, in order that’s what I’m most enthusiastic about. Additionally, as a feminine entrepreneur, I imagine it’s vital to pave the way in which for different ladies to enter Web3. Cash is a subject that I really feel we don’t converse sufficient about as ladies.

CT: Do you might have plans to launch an NFT mission?

MS: I’ve been this area for a number of months now, as I’m somebody who’s extra in favor of alternatives for the lengthy haul. Once I noticed the chance to bridge bodily with digital experiences, I knew I wished it to be a long-term expertise for myself. Storytelling is essential and it’s an enormous element of Web3. I believe tales shall be instructed higher for each events when interested by a mission long-term.

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CT: Do you assume NFTs can assist create higher fan engagement?

MS: Completely. NFTs are about discovering methods to speak with the correct communities serious about what I’m doing inside a distinct sort of area. For instance, I used to be seen on a tv display each week taking part in tennis for therefore a few years, but I now not have that platform every day as a result of I retired a few years in the past. The Web3 expertise has given me entry to my followers in completely new methods. I really feel like I’m extra engaged with them, versus them simply being engaged by watching me compete.

CT: As a feminine entrepreneur and former athlete, do you might have plans to get extra ladies concerned in Web3?

MS: I wish to permit ladies to have an area the place they experiment with Web3. For instance, I used to be 17 after I won my first grand slam and social media was under no circumstances a part of that have. It took years for me to get snug with social media over time. I believe Web3 can be an space the place one has to get on the market with a purpose to be taught and develop from it. As I discussed earlier, the dialog about cash, finance, crypto and blockchain is a taboo dialog. Folks could really feel that until they learn about these matters, they shouldn’t converse up. However I believe this needs to be the opposite means round — you be taught much more for those who ask questions and become involved.

CT: Why did you determine to put money into MoonPay?

MS: I wish to diversify my portfolio. At first, my investments have been round client items. For instance, I invested within the sunscreen model Supergoop early on. I’m now exposing myself to a wholly new class.

CT: What do you assume are the largest challenges related to Web3 and the way can we overcome these?

MS: I’d like to see the standard of Web3 experiences come by means of a bit extra and enhance, particularly within the digital area.

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CT: Any further feedback?

MS: I’m actually within the NFT area as a result of it bridges my ardour for vogue, inside design and creating areas which can be distinctive to people and communities. I’ve turn out to be extra on this area as a result of it has extra of a design perspective. It’s additionally a wholly new income stream that each artists and ladies are discovering.