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Final 12 months, Spotify unveiled Frequency, a worldwide initiative and holistic vacation spot for celebrating Black artwork, leisure, creativity, tradition, and group each on and off our platform. Since then, Frequency has expanded from a collection of playlists and new content material to include cultural partnerships, an envoy program, and even the Free Studio, all in an effort to additional join the Black group to approaching and established Black creators.
A key Frequency playlist collection is Ripple Effect. This playlist spotlights native Black music cultures with a give attention to new and rising artists all through six areas: DMV (DC, Maryland, Virginia), Bay to LA, Texas, New England, the Midwest, and the Pacific Northwest. Every is curated by a neighborhood tastemaker educated on what’s scorching and who’s subsequent of their space. Final 12 months, Frequency landed within the DMV to have fun native artists by a dinner with Ari Lennox, Pusha T, local go-go artist Big G, and Rico Nasty.
This Black Music Month, Frequency headed to California to have fun native creators and amplify the music and tradition of the Bay Space right down to South LA with artists Joyce Wrice, Guapdad 4000, Hit-Boy, Victoria Monét, Vince Staples, and Duckwrth. They created the second video within the collection, “Frequency Sunday Dinner: Bay to LA.”
The 5 space artists got here collectively over a domestically sourced meal and held a dialog across the contributions their hometowns have made to their music, in addition to the impression their music has had on their hometowns and the world.
“It’s usually laborious for me to explain to an out-of-towner how embedded we’re in regardless of the recreation is,” says Guapdad 4000. “That sh– is simply so in my blood. It’s there. That’s how we stay.”
To have fun the movie in true Ripple Impact type, this previous Sunday on Juneteenth, Frequency partnered with Oakland producer Drew Banga on his month-to-month occasion collection, Sunday Service. Collectively, we honored the Bay’s hometown heroes and up-and-coming legends with performances from Guap and Rex Life Rajj and appearances from different notable friends and influencers. “Working with Frequency & Spotify was a lot enjoyable,” mentioned Drew. “it was nice to have the ability to do one thing completely different in The Bay, exhibiting off the cool aspect of the Bay Space, and giving individuals a expertise and never only a common get together.”
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